German Car dealer - pink light streaks at night

German Car Brand Loyalty in the US: Winners & Losers

By Stephen Fuchs on Email @StephenWFuchs

Do you like to change brands when it comes time to get that new car or are you a loyal customer always coming back to what feels familiar? Auto manufacturers put a great deal of effort into earning customer loyalty, but a recent CarMax study revealed that American’s don’t share …

Sources: CarMax

Photo by Arthur Aldyrkhanov on Unsplash

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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Volkswagen (VW) Altas Tanoak Concept Pickup

VW and Ford Form Alliance, Start With Developing Commercial Vehicles

By Stephen Fuchs on Email @StephenWFuchs

Despite plenty of chatter about US President Donald Trump looking at ways to keep German vehicles out of the U.S., German automaker Volkswagen (VW) isn’t showing any sign of fear as it was revealed on Tuesday that the company would be entering into an alliance with American automaker Ford to …

Sources: Volkswagen

Photo: Volkswagen AG

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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German Ads - Edeka - Stadionatmosphäre

Skip the Skip: 5 German Ads You’ll Want to Watch (#4)

By Stephen Fuchs on Email @StephenWFuchs

We’ve searched the web to find the best commercials coming out of Germany. Why? Who doesn’t love taking a look into the marketing adventures of a foreign land. Here’s your chance to see 5 German ads that probably have real Germans waiting for the ‘Skip’ to appear.   Kaufland: Für die besten …

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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Crashed Cases by Volkswagen

Can Volkswagen’s ‘Crashed Cases’ Reduce Distracted Driving Accidents?

By Stephen Fuchs on Email @StephenWFuchs

Germany’ Volkswagen is trying a new approach to reducing accidents caused by distracted drivers looking at their phones, introducing special phone cases made out of the exteriors of cars that crashed doing just that. The “Crashed Cases” program is part of a new campaign in Sweden after it was found …

Sources: Crashed Cases, Adweek

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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German Ads You’ll Want to Watch (001)

Skip the Skip: 5 German Ads You’ll Want to Watch (#1)

By Stephen Fuchs on Email @StephenWFuchs

We’ve searched the web to find the best commercials coming out of Germany. Why? Who doesn’t love taking a look into the marketing adventures of a foreign land. Here’s your chance to see 5 German ads that probably have real Germans waiting for the ‘Skip’ to appear. OTTO: Father and Son This …

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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VW aims to electrify entire car lineup by 2030

VW to Turn Entire 300-Car Lineup Electric by 2030

By Stephen Fuchs on Email @StephenWFuchs

Germany’s Volkswagen (VW) hasn’t had the perfect track record when it comes to the traditional combustion engine, so perhaps those worries will soon fade as the company announced on Monday that by the year 2030, there will be no “dieselgate” repeat worries as their entire 300-car lineup across all of their …

Sources: The Verge

Photo: Volkswagen

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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DFB ditches Mercedes for VW Sponsorship

German National Soccer Team (DFB) Trades Mercedes for VW

By Stephen Fuchs on Email @StephenWFuchs

After serving as the title sponsor for the last 45 years, Germany’s national soccer federation (DFB) announced that they are benching Mercedes in favor of a more lucrative deal with its direct rival Volkswagen (VW). Following the dieselgate scandal, which hit VW in 2015, the automaker is working overtime to gain back …

Sources: Volkswagen, Reuters

Photo: DE255 [Flickr] remixed

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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Volkswagen Laughing Horse Ad

Watch the Viral Ad that Volkswagen Was Afraid to Air

By Stephen Fuchs on Email @StephenWFuchs

Volkswagen has rightlfully chosen to err on the side of caution after the emissions scandal broke out around its line of vehicles, and after finishing production on a Super Bowl-worthy ad, the German automaker almost scrapped the idea out of fear that the humor of it could backfire. Thankfully Volkswagen enlisted …

Sources: Volkswagen via Adweek

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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VW Storm

VW Executives Warned to Stay Out of the US

By Stephen Fuchs on Email @StephenWFuchs

While Germany’s Volkswagen (VW) has been hard at work to develop solutions to their emissions cheating diesel vehicles, the $4.3 billion settlement agreed upon with the U.S. Justice Department does not exactly clear any criminal actions committed by higher level executives. That reality was seen after Oliver Schmidt, a VW executive linked …

Sources: Auto News

Photo: Automobile Italia [Flickr]

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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Volkswagen Logo Steering

Volkswagen Says ‘Nein’ to German Language

By Stephen Fuchs on Email @StephenWFuchs

Volkswagen will be celebrating its 80th anniversary on January 4, but despite its deep German roots, the auto manufacturer will usher in the new year with a farewell to German as it adopts English as its new official language. The changeover doesn’t exactly spell doom for the German language at large, but …

Sources: AutoBlog

Photo: Maik Meid [Flickr]

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
Stephen Fuchs on EmailStephen Fuchs on LinkedinStephen Fuchs on Twitter