Schwarzkopf Professional is already considered a leader in beauty care, but the German-based company owned by Henkel is ready to defend their position for years to come, using CES to debut the SalonLab ecosystem that will propel hair salons into the digital age. Awarded the 2018 CES Innovation Award, SalonLab infuses “more …
Valentine-Themed Ad For Schwarzkopf Hair Product Becomes A Viral Hit
When Germany’s popular hair care brand Schwarzkopf decided to release their latest hair product on Valentine’s Day, the company decided to run a special love-themed ad to gain some attention. Shortly after putting the ad up on YouTube, it became a viral hit, taking the number one spot in the Viral …