General Motors (GM) may first and foremost be seen as an American car company, but early on in the car company’s history, it entered into an agreement to take control of Germany’s Opel in 1929, lasting an unprecedented 88 years. However, after a continuous decline in sales, GM announced a deal with France’s PSA …
Opel Has Just Made the Most Bizarre Car Commercial Ever
Opel might have raised the bar for the oddest car commercial that focuses on selling station wagons to Danish men. Watch it without sound and you’ll think you are watching a provocative ad for mens underwear. Turn on the sound and, well, it’s still a provocative ad for mens underwear. According to …
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GM In Talks to Shut Down Opel’s German Plant in Bochum
General Motors has been working with German union leaders the last several days to work out the details of job guarantees and plant closings surrounding its Opel brand. Opel was almost sold by GM in 2009, but the company decided it could make another pass at possibly turning a profit …
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New Propulsion Technologies
By Boris Schmidt “ELECTROMOBILITY IS A TASK OF THE CENTURY”, says Volkswagen CEO Martin Winterkorn. “We must ensure we meet the fundamental need for mobility in a more resource-independent, more environmentally friendly and more sustainable way,” stresses Federal Chancellor Angela Merkel. At the Federal Government’s electromobility summit in May 2011, …
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125 Years of the Automobile
A German invention is celebrating its birthday. Carl Benz’s first automobile was a revolution in 1886. 2011 is all about mobility. By Dominik Rech THE KAISER WAS SCEPTICAL. “I regard the automobile as a temporary phenomenon. I prefer to bet on the horse,” said a critical Wilhelm II about the engine …
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