adidas running athlete

New Adidas CEO Setting His Target On Nike

By Stephen Fuchs on Email @StephenWFuchs

On October 1st, a major shift in management will take place at Adidas when the transfer of power gets¬†handed over to Kasper Rorsted, former head of Henkel, and he is said to be ready to start by going head to head with rival sportswear brand Nike. Investors are hoping for …

Sources: Business Insider

Photos: MandoBarista [Flickr], Adidas

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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