Do Lidl stores need a reset in the US?

Has the Lidl Honeymoon Period with US Consumers Come to an End?

By Stephen Fuchs on Email @StephenWFuchs

When Lidl opened the doors to its first U.S. stores in June, Germany’s prized discount grocer was met with eager customers waiting to check out what all the hype was about. The market looked prime for Lidl, and with the move being years in the making, the company appeared to …

Sources: Wall Street Journal

Photo: Lidl

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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