German PR Stunt Goes Terribly Wrong

By Stephen Fuchs on Email @StephenWFuchs

Businesses are always trying out new ways to attract new customers and while some creative ideas result in huge success, others can be disastrous.  For the German computer data security company Convar Deutschland, their idea of a clever marketing stunt has created chaos throughout Germany and racked up a hefty …

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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