Woman Enjoying Beer

Your German Beer Is No Longer Wholesome

By Stephen Fuchs on Email @StephenWFuchs

There are many terms you can use to describe the feeling and taste of a fresh German beer, but there is one word breweries can no longer use, and that is wholesome. Clemens Härle Brewery had been using the term “bekömmliche” (“Wholesome) to advertise their beer as a means to reflect …

Sources: DW

Photo: Seokhee Kim [Flickr], Clemens Härle Brewery

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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