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German Car Brand Loyalty in the US: Winners & Losers

By Stephen Fuchs on Email @StephenWFuchs

Do you like to change brands when it comes time to get that new car or are you a loyal customer always coming back to what feels familiar? Auto manufacturers put a great deal of effort into earning customer loyalty, but a recent CarMax study revealed that American’s don’t share …

Sources: CarMax

Photo by Arthur Aldyrkhanov on Unsplash

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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