Futurecraft M.F.G.

Meet the Adidas Futurecraft Robot Shoe

By Stephen Fuchs on Email @StephenWFuchs

After making its plans known in late-2015 that it would build a robotic manufacturing plant, dubbed the Speedfactory, Adidas has finally unveiled the first new shoe to get the robot treatment, along with a name that suits it well — the Futurecraft M.F.G. In terms of actual details on the process, …

Sources: Adidas

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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Adidas SpeedFactory

Adidas To Bring Manufacturing Back To The US, But Robots Will Get The Jobs

By Stephen Fuchs on Email @StephenWFuchs

German shoe giant Adidas announced at the end of last year that it would begin piloting a new automated manufacturing facility in Germany, and the test of the new SpeedFactory appears to have been a success as large-scale production is about to begin and a second factory, located in the U.S., …

Sources: Adidas, Fortune, Forbes

Photo: Adidas

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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Popularity of German Jersey Helps Drive Record Sales For Adidas During World Cup

By Stephen Fuchs on Email @StephenWFuchs

Adidas, a major sponsor of the 2014 World Cup in Brazil, has already seen their involvement pay off in huge ways in just the first two weeks, as the German company is expecting to blow past sales expectations in their soccer division. With $2.72 billion in sales taking place within …

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
Stephen Fuchs on EmailStephen Fuchs on LinkedinStephen Fuchs on Twitter

Adidas Sees Record Sales Due To Euro 2012 Games

By Stephen Fuchs on Email @StephenWFuchs

There’s no mistaking the fact that Adidas is the most successful soccer (football) brand in the world, and with the Euro 2012 games underway, Adidas is solidifying that position by announcing record-breaking sales projections for the year.  2012 is only half over, but the company is confident that it will …

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
Stephen Fuchs on EmailStephen Fuchs on LinkedinStephen Fuchs on Twitter