Avid followers of German Pulse may have noticed that the number of new articles published to the network has slowed down over the last several weeks. Not too long ago it was normal for us to release two to three articles a day, but as of late, that number has gone down to about two a week.
Since launching German Pulse seven years ago, the online news climate has faced a number of setbacks, but we were determined to push through. Though, after the 2016 US elections and the mass hysteria over “fake news”, it became even more clear that the state of independent news was only going to get more uncertain.
Once We Were Friends
With smaller news outlets – German Pulse included – being deemed untrustworthy by default, once popular sources for exposure such as Facebook and Google News have decided to put little effort in continuing to place these stories in front of readers.
When Facebook changed their algorithm earlier this year in a deliberate attempt to put even less content from business and news pages in front of its followers, we at German Pulse saw more than a 50-percent drop in readership.
This is a problem.
Reaching our Facebook followers – those who intentionally say they want to see what we are posting – has become a real struggle as the new changes made being seen by just 5 percent of followers a real accomplishment today.
Where have all the $$$ Gone?
As readership takes a hit from these changes, so do our financial resources. Advertising dollars aren’t as easy to come by, and the ones that are at the ready offer no benefit to our readers and degrade the editorial content – a direction we have refused to go.
So what does this all mean for the future of German Pulse?
German Pulse exists at a time when many traditional clubs and organizations that have been around for decades face an ever declining membership. So we have accepted the struggle from the start. But from day one it has been our goal to help a new generation discover, connect, and grow their German heritage.
We don’t want to give up this fight, but our current resources, especially financially, have become limited.
Those of you who have been generous in supporting our efforts financially through Patreon and other means are making it possible to keep us from turning off the lights and shutting our doors. I only wish there were more of you.
Making The Cut
Because of the limited funding at this time, I’ve had to think long and hard about the current state of the network.
With a declining readership and little help from the outlets that once acted as the tool to promote our content to readers, we’ve decided to suspend our once regular news coverage for the time being. We hope to return to publishing new articles again in the future, but right now we must focus on putting our financial resources towards the areas that can hopefully take us back in a direction of growth.
We have also decided to pull all resources out from our sister site, LGBTGermany.com. The site will remain online, but we will be halting all development and new content until it once again makes sense to reenter the market.
So what’s staying?
The financial support provided by some of our generous readers and followers have made it possible to continue running a few of our more successful projects that show signs of continued growth potential.
German Pulse: Connect
When we launched Connect at the end of 2017, we knew it wouldn’t be an easy project. Connecting the hundreds of German restaurants, bars, and delis across America, when so many are struggling, takes a lot of time and effort. But we are wholly committed to the project and will continue to expand the site.
Curated Music Playlists
We see the growth of our weekly music playlist programming as a key element in the future of German Pulse and exposing Americans to the outstanding musical talent from Germany is an important part of promoting the culture. No other company or organization in America exposes more new German music than we do and we will continue to pump out new musical collections on a weekly/daily basis.
If you haven’t yet subscribed to the German Pulse email newsletter, what are you waiting for? Other than visiting our site, this is the best way to learn about the new happenings at German Pulse. We will continue to serve up engaging emails with content to keep you in the know about our new directions and bits of articles we feel are share-worthy.
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Over the last several months, we have been working hard on a project that will push us in a more local direction. We are teaming up with a Chicagoland organization on a yearlong event-based initiative that will put the modern cultural ideas that serve as the core of German Pulse to the test. Expect more news on this very soon!
Down But Not Out
I have pushed to keep this decision from becoming a necessity, but sometimes we have to face the reality that is staring us in the face. Instead of seeing this as a setback, though, this is an opportunity to allocate resources towards what will hopefully become a prosperous new direction for German Pulse.
Of course, none of this is possible without financial support. If you are already supporting German Pulse, you are the reason we can still move forward. This support can only take us so far though.
If you have not yet made that jump, we’ve made it possible to help support our work for as little as $1 a month through Patreon. It’s easy and gives us the support we need to secure a future for German Pulse and our mission to help others discover, connect and grow their German heritage.
To make sure you hear about the latest changes, our email newsletter is the best way to make sure you find out. Sign up for our algorithm-free newsletter.
Whether your support is financial or just spreading the word, it means a lot. It is my hope that you continue to follow us on this journey as we explore the future of German Pulse and the German culture abroad and in the US.
German Pulse, Founder