Do you like to change brands when it comes time to get that new car or are you a loyal customer always coming back to what feels familiar? Auto manufacturers put a great deal of effort into earning customer loyalty, but a recent CarMax study revealed that American’s don’t share the same enthusiasm.
Looking at their own sales numbers, CarMax found that only 19.4-percent of car buyers stood behind their previous brand choice, which means a massive 80.6-percent opted to try something completely different.
How did the German car manufacturers do?
Mercedes-Benz, BMW, and Porsche can celebrate the results of the study as these three German car brands made it into the top ten list of most loyal owners.
Coming in second place — Lexus placed number one — Mercedes retained 28.3% of its owners. BMW ranked number six with a loyalty rate of 23.5-percent, and with 21.5-percent retention, Porsche placed in 8th.
The not-so-good:
Audi was the first of the German car brands to place below the average loyalty rate as CarMax found the manufacturer retaining only 15.7-percent of its owners.
No other German brand though came close to scoring as poorly as Volkswagen.
Placing last on the list, Volkswagen only managed to keep 7.9-percent of its drivers coming back for another vehicle in its lineup. That is worse than any other brand — German and non-German — on CarMax’s list.
