Singer-actor-producer Will Smith and the German-born Swiss director Marc Forster announced a surprise acquisition of Telepool GmbH this week, a popular German licensing and distribution company. The two Hollywood heavyweights will be taking over the business that had been run by German broadcasters Bayerischer Rundfunk, Mitteldeutscher Rundfunk, SWR Media Services, and Switzerland’s Telvetia, a SRF subsidiary.
The purchase caught many insiders off guard and left questioning the move, but it has the potential to pay off big for both Smith and Forster who already run successful entertainment companies of their own.
Smith’s Overbrook Entertainment and Forster’s 2dux² will have greater opportunities to distribute their film and television projects in the German-speaking territories that Telepool has a sizable control in. While Telepool has faced some challenges in recent years, the talent that the two stars can bring to the table may be able to turn the company’s fortunes around.
“Marc and I took a close look at Telepool and discovered a company that has an incredible reputation and a lot of potential,” Smith said on the acquisition. “We look forward to working together and with the Telepool team to create unique opportunities and content to strategically grow the business.”
Forster also weighed in on the news, stating: “I believe Will and I will be able to contribute our combined energies and global relationships to the company’s advantage. It’s an exciting undertaking.”