It seems as though the days of owning anything will soon be a thing of the past as more of our daily lives are becoming subscription services, and while the auto industry has had its toes in the water for some time with leasable cars, German luxury automaker Mercedes-Benz is about to go a bit deeper with their new subscription service called Collection.
Subscribers can pick from one of three plans to gain access to a range of Mercedes vehicles that can be swapped out for any occasion. Feel like ditching the SUV for a more exhilarating sports car? A personal concierge will drive out to you and make the swap.
With plans starting at $1,095 a month for “Signature” vehicles, Mercedes-Benz Collection is actually one of the cheapest subscription services offered by car manufacturers in the U.S. Rival German automakers BMW and Porsche both start their own subscription car plans at $2,000/mo.
Users can upgrade to “Reserve” class vehicles for $1,595/mo or even higher-end “Premier” vehicles for $2,995/mo., but regardless of the plan selected, all price points include the concierge, insurance, roadside assistance, service, and maintenance. A one-time joining fee of $495 is required for all plans.
Since the plan operates on a month-to-month basis, subscribers are not tied to lengthy contracts and can even pause their subscription for any amount of time for a relatively low $200 convenience fee.
At launch, Mercedes-Benz Collection is only available in Nashville, TN and Philadelphia, PA.
