The U.S. men’s soccer — let’s call it football — team has been competing in the World Cup continuously since 1990, but during a qualifying round of games against Trinidad and Tobago in October of last year, American fans saw their World Cup excitement dashed when Team USA failed to qualify for the big event in Russia this June.
Germany’s Jägermeister, however, is hoping to heal the wounds with a competition that it believes will get American football fans back into the spirit with a bracket-style competition to get fans rooting for a new country.
Jägermeister announced it would be teaming up with popular fantasy sports site DraftKings to launch “The Real Shot” challenge — a World Cup bracket competition where Team USA fans can have a shot at predicting the outcome of the games in Russia that kick off on June 14.
Players will need to make their pick of which teams will win all of the 48 scheduled games, including the final winning nation, to collect points throughout the event. Those who accumulate the most points will find their way onto one of the two leaderboards — the “Meister Leaderboard” and the “Community Leaderboard” — giving them the chance to win one of the more than 500 available Jägermeister-themed prizes. The player with the top score will win the ultimate prize of an all-expenses-paid trip to the winning team’s country for an exclusive football champion experience.
“When the U.S. got knocked out of the World Cup qualifier, we were particularly devastated,” Jägermeister marketing chief, Chris Peddy was quoted by Adweek. Finding a way to continue the World Cup experience without an American team to root for was the only solution.
“You really can get inside the game and understand which teams have the best chance of winning and try to form an emotional connection and an insider connection to every single game and obviously also learn about the players that are going to make a big difference in the run for the World Cup,” Peddy added.
“The Real Shot” challenge is free to enter, but players must be 21 or older to participate.