Germany’ Volkswagen is trying a new approach to reducing accidents caused by distracted drivers looking at their phones, introducing special phone cases made out of the exteriors of cars that crashed doing just that.
The “Crashed Cases” program is part of a new campaign in Sweden after it was found that despite new distracted driving regulations, the number of accidents showed no signs of slowing down.
153 of these handmade cases have so far been produced, equaling the number of serious texting and driving accidents that occurred in the country since February.
“We believe a phone case made by damaged vehicles will make you think twice before you pick up your phone,” Johan Karlson, brand manager at Volkswagen Stockholm said of the campaign. “It will be a silent reminder to keep focus on the road and not multitask whilst driving.”
For now, Volkswagen is only running the “Crashed Cases” program in Sweden, selling each case for around $70. If the gruesome messaging that the case holds proves to make an impact, perhaps the company will begin spreading the message to other countries dealing with increased rates of distracted driving… aka everywhere.