German Ads You’ll Want to Watch

Skip the Skip: 5 German Ads You’ll Want to Watch (#2)

By Stephen Fuchs on Email @StephenWFuchs

We’ve searched the web to find the best commercials coming out of Germany. Why? Who doesn’t love taking a look into the marketing adventures of a foreign land. Here’s your chance to see 5 German ads that probably have real Germans waiting for the ‘Skip’ to appear.

 

Thomann: Hoverfly

Europe’s largest musical instrument retailer is easily Germany’s Thomann, but even they need to pump out an ad from time to time. The most obvious choice would be to show some cool rockstars jamming out on some top of the line instruments, but Thomann went with a more creative approach in their latest campaign: nature’s creatures. In this specific ad, Thomann takes the unusual hoverfly and adds a very amusing soundtrack to accompany its natural rhythm. Some of the other ads feature a spider, alpaca and a beatboxing cricket, but the hoverfly is by far the most amusing.

 


 

myToys: Children Hut

We all know kids love to play house and there are an abundance of toys out there to aid their fantasy. But Germany’s popular toy store myToys.de took a new spin on toys mimicking adult life with an ad that has adults using toys to replace dinnertime’s most essential tools. It is definitely a creative way to advertise for toys.

 


 

HORNBACH: Sweat it Out

I am honestly at a loss for words. This is a very strange commercial.

 


 

HORNBACH: WERKSTÜCK ‘Lounge Chair’

It is really hard to believe that this commercial is for the same company as that oddball you watched above, but it is. HORNBACH still took a humorous approach to this campaign by showcasing their new partnership with designer and architect Sigurd Larsen and the beautiful new lounge chair… that you’ll have to put together IKEA-style.

 


 

Das Handwerk: Happy Endings

I chose to highlight the long version of this ad for Germany’s Das Handwerk, an organization promoting training and careers in tradework, because the humor is just lost in the shorter 20-second spot. Is the house possessed? Nope, it just needs a new furnace.

 

 

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Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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