Lufthansa Blue Leak

Lufthansa Ditches Yellow Logo to Embrace Blue in Brand Shakeup

By Stephen Fuchs on Email @StephenWFuchs

Germany’s Lufthansa is about to undergo a major image change this month as photos leaked of a bold new design coming to the company and its planes. The airline’s yellow crane logo has become an iconic image for the brand, but in a series of online leaks, it appears that the company will be ditching the famous yellow to solely embrace an all blue look.

Lufthansa has stated that a major announcement would be taking place on February 7, but that didn’t stop the news from coming out early thanks to the company’s own in-flight magazine already showing off a render of the new look and a leak on aviation news site While the yellow will be saying good-bye, the familiar crane will remain in a more subdued and sleek form.

Change like this can either be really good or seen as a marketing disaster for a company with the size and following of Lufthansa, but this modern redesign was much needed and way overdue, and in the end it should only help the airline as it flies through some turbulent times in the European airline industry.

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Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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