The lucky owners of Adidas’ new limited edition EQT Support 93/Berlin shoe may want to make sure their laces are tied nice and tight next time they board the train or bus in Berlin, because hundreds have been lining up to get their feet in the shoe that earns them unlimited rides in 2018.
Adidas teamed up with the Berliner Verkehrsbetriebe (BVG) to offer 500 limited-edition sneakers that double as a ticket on all the transportation company’s routes in Berlin. With the lowest annual pass with the BVG costing €761 ($930), it’s no wonder people were camping outside Adidas stores overnight to get their hands on the bargain €180 ($220) shoe.
What’s not a bargain is the price that the shoe designed to match the colorful decor of the trains themselves is going for on sites like eBay after the stores quickly sold out. With asking prices ranging from as little as €1300 ($1,590) to €2800 ($3,427), the original price of a BVG annual pass becomes the steal.
“I believe that Berlin plays a special role in street culture and when it comes to adidas Equipment. The city and its people have shaped both the brand and the concept,” said Till Jagla, Senior Director Adidas Originals. “With this specific project, we wanted to thank all of the EQT sneakerheads in Berlin for their loyalty and passion. Through connecting people at the heart of the city, BVG was the perfect inspiration for this limited EQT 93/17.”