ALDI has partnered with the popular mobile payment app Venmo to do some good this holiday season, announcing plans to donate one million meals to in need families for Thanksgiving.
Since the Venmo app is an easy way to exchange money between friends, ALDI is taking an unique approach to the campaign by creating a custom-designed ‘Friendsgiving’ emoji that friends can exchange with each other in the app. Anytime someone uses the Turkey Hand emoji in a payment message on Venmo, ALDI will donate 10 meals to the country’s largest domestic hunger-relief organization, Feeding America.
“It feels good to give back, especially during the holidays,” said ALDI spokesperson Liz Ruggles. “Teaming up with Venmo makes it easy. By simply using the Turkey Hand emoji, people can help ALDI give meals while planning Friendsgiving meals of their own.”
