ALDI and Venmo use emoji to feed millions of families

ALDI and Venmo to Feed One Million Families with Thanksgiving Emoji

By Stephen Fuchs on Email @StephenWFuchs

ALDI has partnered with the popular mobile payment app Venmo to do some good this holiday season, announcing plans to donate one million meals to in need families for Thanksgiving.

Since the Venmo app is an easy way to exchange money between friends, ALDI is taking an unique approach to the campaign by creating a custom-designed ‘Friendsgiving’ emoji that friends can exchange with each other in the app. Anytime someone uses the Turkey Hand emoji in a payment message on Venmo, ALDI will donate 10 meals to the country’s largest domestic hunger-relief organization, Feeding America.

“It feels good to give back, especially during the holidays,” said ALDI spokesperson Liz Ruggles. “Teaming up with Venmo makes it easy. By simply using the Turkey Hand emoji, people can help ALDI give meals while planning Friendsgiving meals of their own.”


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Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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