Shopping at ALDI has gotten even more convenient after the discount grocer announced a partnership with deliver service Instacart on Monday, allowing shoppers to do their ALDI buying online and have the groceries delivered right to their door.
Customers can go online to Instacart.com, or download the app, fill up their cart, and then select when they want their ALDI delivery sent to their homes. “We know customers are looking for new ways to save time and money, Jason Hart, CEO of ALDI said in Monday’s announcement. “Instacart provides easy access to our low prices at the click of a button.”
This move shows that ALDI is not afraid of positioning itself as a legitimate competitor to some of the larger players and also gives the company a technological leg up over their German rival Lidl, which began opening its first US stores earlier this summer.
The new service will launch later this month in Atlanta, Dallas and Los Angeles, with further expansion potentially coming at a later date depending on the program’s success. To celebrate the news, shoppers who want to give the service a try can get $20 off their first Instacart order by using the code ALDIDELIVERY at checkout until September 30.
