Germany’s largest grocery chain EDEKA has made headlines with the rollout of a new disposable plastic bag in its Frankfurt Scheck-In-Center location, but the reaction to the plastic, not paper, option is far from negative. In fact, the chain is receiving a high level of praise over the move. Why? These new bags are extremely biodegradable and are meant to be buried in customers gardens where it can spur new life.
While most shoppers have gotten used to checking out with paper bags and reusable bags from home, EDEKA teamed up with marketing agency Cheil Germany to tackle the problem of the thin plastic bags used by the millions in the produce sections of grocery stores all around the world. Paper bags just haven’t been a realistic option for these fruit and veggie selections.
With over 4,000 stores, EDEKA felt the need to change this, and after discovering a formula of renewable sources, including corn starch, that could then be turned into a plastic-like bag, the FEEDitBAG was born. It is 100% biodegradable in just ten weeks and each bag contains seeds to grow new fruits and vegetables in the personal gardens of their customers. Fill it up with a food waste compost, bury it and watch life grow.
Other stores have shown an interest in the FEEDitBAG and talks are underway to turn it into the bag of choice for stores across Germany, Switzerland and Austria.