Volkswagen has rightlfully chosen to err on the side of caution after the emissions scandal broke out around its line of vehicles, and after finishing production on a Super Bowl-worthy ad, the German automaker almost scrapped the idea out of fear that the humor of it could backfire. Thankfully Volkswagen enlisted a research firm to test the waters on the comedic spot, and after making quite the impression, the ad was released onto YouTube where it blew up to become a viral hit.
After its online success, Volkswagen gained the courage to start running it on TV and the Hamburg agency that came up with the ad, Grabarz & Partner, is now being recognized with awards around the world.
If you haven’t yet seen it, don’t wait any longer. The laughter is contagious!
