German Audi Ad "The Comeback"

Audi’s Latest Ad Goes Jurassic

By Stephen Fuchs on Email @StephenWFuchs

Audi has released a new ad for their brand, and instead of relying on dramatic shots of a car or a generic, yet diverse, family to sell it, Audi went with something much larger — a T-Rex.

The ad, titled “The Comeback”, features not a vicious, ‘I’m going to destroy you’ T-Rex, but one that is just down in the dumps depressed.

As the T-Rex’s thoughts are heard, the only thing that gets this poor Jurassic beast out of depression is getting behind the wheel of an Audi. The take away message? Cure depression by buying an Audi. Is it better than Opel’s attempt of curing low testosterone? It’s a tossup.

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Sources: Audi

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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