Since launching in 2004, German cosmetic brand Catrice has positioned itself as an affordable and very popular line of makeup across 55 countries, but one major market was missing for the fast growing brand until now — the US.
Catrice products are rolling out in roughly 80 Ulta locations across the country, and until more physical stores start stocking up on the expansive line of products that don’t exceed $9, Ulta’s website will fill the void.
Just because the average selling price of the German cosmetics are only $5, it doesn’t mean that Catrice is bargain bin quality as some of Berlin’s high-profile fashion shows, including Berlin Fashion Week, feature models wearing the makeup.
Despite the name recognition around the world, any newcomers in the American cosmetics industry face stiff competition from already established brands, but with the right marketing, Catrice can prove itself as the new chic European product, and it has a price that is hard to beat.
