McDonald’s Spending €500 Million To Bring ‘Restaurant of the Future’ To Germany

By Stephen Fuchs on Email @StephenWFuchs

The Golden Arches are about to get a little more golden in Germany as McDonald’s has announced a €500 million ($557 million) initiative to remodel its locations into the ‘restaurant of the future’.

Modeled after the company’s flagship German store in the Frankfurt airport, the renovated restaurants will take on a more modern design all around, including the kitchen, ordering process, dining area and even a children’s area with games and digital offerings.

In a press release, McDonald’s laid out their vision of how this new design would be the ‘restaurant of the future’ by saying:

Numerous innovations make the visit an experience: The guest rooms are decorated in fresh and modern styles. With the Playland and digital play opportunities, McDonald’s caters especially to the needs of families. In the restaurants of the future there are different points to order: the front counter, the new digital ordering terminals, known as kiosks, or the service staff with tablets. All products are prepared only after receipt of order. The guest also has the option to use the table service and to bring the food to your seat.

So if you’re expecting the ‘restaurant of the future’ to include robots and better food, it’s going to take more than €500 million, but maybe that will come with the ‘restaurant of the future future’.

By the end of 2019 though, McDonald’s has said that a majority of its 1,472 German locations will have gotten this futuristic remodel.


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Sources: McDonald’s

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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