6 Must Watch German Commercials From June

By Stephen Fuchs on Email @StephenWFuchs

I can recall the days in my high school German class when the teacher would pop in an old VHS tape and hit play on the classroom TV to reveal a sequence of old German TV commercials that he recorded on a trip to the country probably 15 years prior. The commercials were cheesy, dated, but oh so great! Sometimes he would let the recording continue on to a dubbed version of the Simpsons, which was equally as exciting, and ever since those days I have enjoyed looking up TV ads coming out of Germany.

The ads have become less cheesy over the years as German advertising has Americanized a bit, but like the Snickers ad that I discovered below, that memory of my German class has a friend every now and again.


Snickers: Kung Fu Split

Whats better than old Kung Fu videos? An old Kung Fu master speaking German and chopping up snickers bars with his hands. Now only if these Snickers, Mars and Twix Sticks were available stateside. Wait… aren’t Twix already sticks? Either way, feel free to send some my way Germany.

Ad Agency: BBDO

Netto: Katzen

This creative ad for German supermarket chain Netto became an instant viral hit when it was released in early June, raking in over 8 million views on YouTube. Even if you think the internet already has enough cat videos, I think you’ll still enjoy this ad. If you want to know more about the story behind the video, you can check out our article on it here.

Ad Agency: Jung Von Matt

Kinder: Time for Children

Okay, this is just one of those feel good commercials that make you want to be a kid again — or at least go out to the closest store that might just be selling Kinder Chocolate. Even the song, (Your Love Keeps Lifting Me) Higher and Higher by Jackie Wilson, gets me smiling in this brief ad.

Ad Agency: M&C Saatchi Berlin

Vitalis Knusper Pop: Movie Theatre in the Morning

After watching this commercial, there can be no more finger-pointing at Americans over their sugar-laced breakfast cereals. What the Keytar and man on mic has to do with a cinema isn’t quite clear, but I guess it makes just as much sense as the popcorn cereal being advertised. A small part of me wants to try this, but a large part of me says “stay away”!

Ad Agency: BBDO

Action Mensch: Checkmate

Aktion Mensch is the largest charity lottery in Germany with 4.6 million people participating to support up to 1000 projects for people with disabilities each month. While the commercial shows what you would assume is one of the benefactors of the charitable projects, more emphasis is placed on the man participating in the lottery with the hopes of winning two million euros.

Ad Agency: Kolle Rebbe

Audi: Audi A5 Coupé

It may not be the most exciting car commercial ever made, but what would a roundup of German commercials be without at least one involving a car? It is Germany you know. With that said, the spot looks pretty with its reveal, but does it make me want to go out and buy one? Meh

Ad Agency: Kolle Rebbe

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Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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