Most people wouldn’t even think to put Aldi and Whole Foods in the same category when it comes to grocery choices, but as the German discount chain continues to expand in the U.S., they are also stepping up their game when it comes to healthy and organic options.
Aldi has been slowly introducing organic produce and gluten-free items to attract a new set of health conscious customers, and it appears to have been working as the company has announced that all certified synthetic colors, partially hydrogenated oils, and added MSG have been removed from their store brand items. These private-label options make up 90% of Aldi’s inventory.
Even their meat options have been expanded to eliminate additives such as antibiotics, hormones and animal by-products.
Aldi’s move into this space, along with other discount-focused grocery chains, has put pressure on Whole Foods as it is a space that they have dominated for quite some time. As a response, Whole Foods is preparing to launch a set of lower-cost stores under the name “365 By Whole Foods Market”.
Source: Yahoo Finance
Photo: Mike Mozart via Flickr