Germany’s popular discount grocer keeps making the news as it begins to ramp up its rollout into the United States, and it looks like one of its first stores will be making a statement as it is planned to be opened directly across the street from German rival Aldi.
Lidl representatives presented their plans to open a location on the southeast corner of Freemansburg Avenue and 25th Street in Easton, Pennsylvania before the city council on Monday. Councilman Leonard Feinberg stated that it “sounds like a great deal”, but there is still some time before the store would be breaking ground if approved.
In June, Lidl announced that they would begin building their U.S. headquarters and distribution facility in Virginia, and that location will need to be completed before any retail locations can open. Lidl spokesman Will Harwood said they “plan to have stores open here no later than 2018”.