Christmas Ad For German Supermarket Will Make You Cry

By Stephen Fuchs on Email @StephenWFuchs

Edeka Xmas Ad

Germany’s largest supermarket chain Edeka doesn’t really have a lot of name recognition outside of its home base, but after releasing their Christmas ad on YouTube, their name has gone international as the video quickly became a viral hit.

Edeka’s Christmas ad packs quite the emotional punch, which seems to be a trend for holiday-themed ads, but it does so in an extreme way, and over 7.5 million people have felt the impact of the ad on YouTube alone.

The ad centers around an elderly man who finds himself spending Christmas dinner alone, as his daughter leaves a message saying she won’t make it this year but will try the next. He proceeds to tell the viewers that it is unlikely that she will ever come home for Christmas.

What follows this already tear-jerking moment will put your emotions to the test. Since we don’t want to spoil what comes next, you’ll have to watch the ad below to find out.


Source: Edeka, DW

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Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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