If you’re looking for that special someone, chances are you’ve tried finding your match using one of the many dating apps on the market. While the online dating space could be considered crowded, it hasn’t stopped companies from trying to change things up with their own take on how it should be done. German startup Spotted has been around since 2013, but now after raising $14.5 million in funding, the dating company is looking to bring their take on the game outside of Europe and into the United States.
Spotted tries to differentiate itself from other popular apps like Tinder by using its location-based app to focus on other singles that the user may have actually crossed paths with. The app may just happen to match you up with someone in the same line waiting for coffee or maybe someone that just saw the same movie as you. By focusing on a more narrow location, the chances of you finding someone you have something in common with might be higher.
Just after launching the app two years ago, more than three million users signed up with the first year. Now Spotted is expecting its user base to hit 10 million by the time this year ends.
Most of its users are in German-speaking countries, but the app has gained traction in French-speaking countries as well recently. Spotted is still hoping to get some attention from American investors, but the company is confident that the $14.5 million received by German investment groups will provide enough resources to gain some ground in the U.S.