McDonald’s recent quarter was not something to brag about, but despite seeing sales falling across the globe, German locations were thriving and the fast food chain is jumping in to cash in on the success by opening more than 100 locations along the country’s famous Autobahn highways.
Over the next four years, McDonald’s will be partnering with Tank & Rast, a German gas and service station company, to open new restaurants at various rest stops along Germany’s 6,800 miles of Autobahn. Many of these new locations will be taking the spot of Burger King restaurants that were part of a previous Tank & Rast partnership.
During last week’s financial earnings call, McDonald’s CEO Steve Easterbrook commented on the deal saying that “to have roadside presence in up to 100 sites effectively (with) no capital from our perspective — that’s what happens when a brand in a market gets its mojo back. You start to attract this sort of partners we want to be doing business with.”
Last quarter, McDonald’s in Germany saw growth in the country for the first time since mid-2012, and with the influx of locations expected to happen from now until 2019, the company is hoping to keep on growing. Before the deal, McDonald’s has only had 12 locations open off of the Autobahn.
Source: Quartz, Chicago Tribune
Photo: Mike Mozart [Flickr]
