Warsteiner Pokes Fun At Rival Becks With NYC Billboard

By Stephen Fuchs on Email @StephenWFuchs

Warsteiner Times Square

Looking to take advantage of some negative press that Beck’s has been receiving in recent months, rival German beer maker Warsteiner has started an advertising campaign in Times Square touting their authentic German credentials.

Beck’s, which is now owned by Anheuser-Busch InBev NV, has been accused of watering down their beer and recently settled a U.S. class-action lawsuit over the beer’s slogan “originated in Germany” as it led consumers to believe the beer was imported from Germany when in fact it was made at a brewery in Missouri.

So Warsteiner, which still imports the beer from their German brewery, decided to put up a 15-story-high billboard in the heart of New York’s Time Square with the slogan, “Warsteiner. Premium German Beer From, You Know, Germany”.

Brian Elliot, CEO of Amsterdam Worldwide, Warsteiner’s ad agency, explained that the company needed to “reassure consumers that every drop of our beer in America is bottled and brewed in Germany”.

Warsteiner has also been using social media to get their message across with the hashtag #BrewedInGermany and other creative taglines like “So Authentically German It Needs A Passport”.


Sources: Bloomberg
Photo: Warsteiner via Twitter

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Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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