Darth Vader may be known for his evil side, but in Germany he will be using his force for good as the iconic Star Wars villain will be used to get cyclists to put on a helmet when they ride.
Starting May 19, billboards will be placed around the cities of Berlin, Munich, Frankfurt, Hamburg and Cologne with Darth Vader spreading the following message to cyclists: “The saga continues, thanks to the helmet. True for every galaxy and on a bike.”
While Germans are not required to wear a helmet by law, the Federal Ministry of Transport (BMVI) believes that most cyclists aren’t aware of the benefits that a helmet provides. A majority of helmet wearers tend to be children, as 69 percent of German kids ages six through ten ride with one on. Only seven percent of those aged 17 to 30 are found to wear a helmet.
To show their support for the campaign, Disney and Lucasfilm are providing the rights to use Darth Vader at no cost.