After a lengthy 15 years of research, sociolinguistics professor Dr. Ulrich Ammon completed his study on language use around the world and found the German language to be much more popular than first believed.
In terms of native speakers, German ranked tenth globally in Professor Ammon’s findings, but when it comes to those who want to learn German on top of their own native language, German moves from tenth place to fourth.
The only languages that beat out German among learners were English, French and Mandarin. For some it may come as a surprise that Spanish language learners come below those studying German.
According to the Goethe Institute, there are roughly 14.5 million people learning German as a foreign language around the world, with schools in 144 countries teaching putting it on the curriculum.
Another interesting finding in Professor Ammon’s study is the impression that the German language has from a marketing standpoint. He found that businesses are finding ways to incorporate German words into their branding or marketing to come across more professional or successful.