Netflix, the popular American streaming video service, is getting ready to make their next push into the European market with launches in six countries, including Germany on September 16. The company has seen great success in producing original content in the U.S. and in an interview with Der Speigel, Netflix CEO Reed Hastings revealed plans for original German programming.
In the beginning, Netflix wants to evaluate the viewing habits of its German subscribers to see what is popular. Analyzing subscriber viewing behavior is something Netflix has mastered and does so to negotiate content deals and allows the company to see where to invest in original shows.
“We forecast for each piece of content exactly how often it will be consumed,” Hastings told Der Spiegel. “Because if we predict this well, we know how much we want to pay for it.”
Netflix won’t be the first streaming video-on-demand (VOD) service in Germany and is not expecting to take over the market right away. Germany’s popular VOD service by Sky Deutschland, Snap, however doesn’t appear to be believing Netflix’s lowered expectations, as they recently decided to drop their starting price from €9.90 per month to just €3.99.
At launch, Netflix has already secured rights to Germany’s popular comedy series Stromberg, children’s show Die Sendung mit der Maus, and various popular German-produced films.