Germans Buy Roughly Half Their Wine From Aldi

By Stephen Fuchs on Email @StephenWFuchs

wine tasting

Apparently when it comes to buying wine, Germans like to go cheap according to a recent report by the German Wine Institute (DWI).  Over the years, the discount grocer Aldi has grown to become the largest wine retailer in Germany accounting for nearly 50 percent of the country’s wine sales.

In order to keep up with the demand for higher quality wines, Aldi has started providing a better selection on their shelves, but the prices have stayed close to the same.  The average price per liter has increased by only 12 cents to €2.84, which still makes it a great deal for shoppers that want a decent wine without paying a premium.

Smaller specialized wine shops and wineries selling direct to consumers are feeling the pressure that this trend has caused though.  Overall wine sales in Germany are on a slight decline, as are their wine exports.

If you are wondering whether Aldi’s selections of wine hold up in a taste test, check on the video link below to view a sommelier test them for FOCUS Online.

Aldi Wine FOCUS Video


Source: FOCUS Online
Photo: Jonas Merian [Flickr]

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Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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