German Supermarket Chain Edeka Grabs Attention With ‘Supergeil’ Viral Video

By Stephen Fuchs on Email @StephenWFuchs

Supergeil ad

Who say’s Germans don’t have a sense of humor? When the German supermarket chain Edeka wanted to update their image, they produced a three-minute ad on YouTube hoping to grab some attention.  The video, titled ‘Supergeil’ and featuring 58-year-old performance artist Friedrich Liechtenstein, accomplished that mission and then some as it captured more than 3 million views since going live just a week ago.

‘Supergeil’ follows Liechtenstein as he enjoys, in some very odd ways, the various products shoppers can find at Edeka stores.  The ad presents itself in a creepy sexy fashion that will leave you wondering what the heck you just watched.  And then you’ll watch it again.

Describing the ad in words just doesn’t do it justice, so check it below and let us know what you think…


Source: YouTube

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Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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