In Volkswagen Super Bowl Ad, A German Engineer Gets His Wings Every Time A VW Hits 100K Miles

By Stephen Fuchs on Email @StephenWFuchs

VW Wings Super Bowl Ad

Shortly after Audi released their Super Bowl ad ahead of the big game, Volkswagen followed suite and made their own Super Bowl ad available early to the public, playing on their popular message that “Volkswagen has more cars on the road with over 100k miles than any other automotive brand”.

The 60-second ad titled “Wings” begins with a father telling his daughter that “every time a Volkswagen hits 100,000 miles, a German Engineer gets his wings.” What follows is a series of scenes in which you see wings sprouting from the backs of VW engineers.

VW’s vp of marketing Vinay Shahani told Adweek “We are thrilled with this year’s creative, which highlights the enthusiasm around our brand and our vehicles’ German engineering in a humorous spot that embodies the Volkswagen spirit,” and believes the campaign will easily take off.

Via the company’s social media sites, the winged engineers will be providing “live responses to on-field developments” and will be appearing in additional videos while the game goes on.  On February 3, the ad will be remixed to include various internet memes, such as cats and babies.

Does this ad live up to Super Bowl commercial expectations?  Share your thoughts in the comments below.  Before you send us a message criticizing us for creating the commercial, we are not associated with Volkswagen, we did not create the ad, and we were not paid to write this article.


Sources: Adweek

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Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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