SAP just recently launched an online social experiment called the World of Innovation to see which countries see the most talk and inspiration around innovations. Over 252,630 conversations on innovation where logged and plotted to a map in the first week, and Germany took the top spot, with the United States coming in at a close second.
Germany and the US dominated the charts, with both taking first or second place in all seven categories: business, culture, lifestyle, retail, science, sport and technology. This shouldn’t come as too much of a surprise since both countries are among the top economies in the world. Trailing not too far behind in third place though was Brazil.
In their writeup on the first week results, SAP commented that it “was always likely that Germany would feature in the top countries talking about innovation. After all, this is the nation that brought the world the printing press, the diesel engine, the first computer and the air bag.” The categories in which Germany topped the innovation conversation were business, culture, sports, and technology… all of which the United States came in as second.
While Germany took the top spot in four of the seven categories, the United States dominated in discussions surrounding innovation in science, retail, and lifestyle. Germany came in second place in these three areas.
The SAP World of Innovation social media experiment may be just that, but there is some believability to their findings. There is a lot more data to check out on the interactive map, which is updated in realtime with the latest social media discussions around innovation, if you are curious to see what exactly is being discussed. Check it out and let us know if you agree with these findings by leaving a comment below.