Vevo Entering German Market, Leaving Key Partner YouTube Behind

By Stephen Fuchs on Email @StephenWFuchs

Vevo Germany

Vevo started out as a small YouTube channel that brought music videos back to the masses after MTV and VH1 decided to trade them in for reality programming.  The company has expanded quite a bit since its 2009 debut and has been making a push to move away from YouTube as its main distribution partner to instead gain viewers on their own dedicated site where Vevo can reap more of the advertising revenue.

It hasn’t been the easiest transition for the company, but they might just get the push they need with their latest deal to enter the German market all on their own, thanks to a licensing dispute between YouTube and Gema, the German publishing rights collecting society.  While those two companies have been getting nowhere, Vevo stepped up and made a deal with Gema that will allow the music video site to break into Europe’s largest music market.

This is a huge win for Germans wanting to find the latest music videos by their favorite artists.  Earlier this year we wrote about the dispute between YouTube and Gema, which resulted in German YouTube users being cut off from 61.5% of the top 1000 videos.

The full official launch date for the German Vevo has not yet been announced, but when it does, German viewers will have access to more than 75,000 HD music videos, concerts, and original music programming on a variety of devices.  Just last month, Apple’s popular AppleTV digital media receiver gained a dedicated Vevo channel that gives users access to the site’s complete lineup of music videos and programming in the living room.

With the deal in place, it would be great to see Vevo working on bringing more of the German music videos back to the United States.  We understand that is a whole new licensing complication, but we can dream right?


Sources: Financial Times

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Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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