Audi Releases Augmented Reality App To Help A3 Owners Find Their Way Around Their Car

By Stephen Fuchs on Email @StephenWFuchs

eKurzinfo App 01

After you buy a new car and bring it home for the first time, you probably take a look at all of the instrumentation on the inside and get to work figuring out what each button does.  Some are obvious, but others require flipping through the pages of the owners manual to figure them out.  Wouldn’t it be nice if there was an app to save you the time of flipping through those pages?  Audi has come up with a solution with a new augmented reality app for the iPhone and iPad to do just that.

Before you get too excited, the app isn’t available yet for the United States, but don’t give up hope just yet.  The Audi eKurzinfo app guides owners through their new Audi A3 by displaying helpful information about each item on the user’s iPhone or iPad as they hold it in front of them in their car.  Over 300 individual items can be identified using the app, and it goes beyond the inside of the car.  Pop open the hood of the Audi A3 and the app will guide you through maintenance instructions.

It is a very clever use of augmented reality that doesn’t come across as cheesy and we are actually a bit surprised that it took this long to implement for cars.  Leave it up to the Germans to make it happen.

The Audi A3 is set to make its American debut early next year and we are guessing this app will go live in the US App Store around that time.  While you wait, check out the video below to see the app in action.


Sources: Audi, Metaio

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Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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