In February we reported that beer consumption had reached a record low in Germany during 2012, and according to early numbers for 2013, it appears that that trend won’t be reversing anytime soon. Germany’s Federal Statistics Office reported that during the first quarter of 2013, beer sales in the country dropped to 1.99 billion liters, the lowest amount since 1993.
This is part of an ongoing trend since beer sales peaked in 1976, when beer consumption was 151 liters per capita compared to today’s figure of 106 liters. A lot of this has to do with the fact that Germans have been turning to wine and mixed drinks as their alcoholic beverage of choice, but that doesn’t stop those in the beer industry from coming up with other excuses.
Marc-Oliver Huhnholz, a spokesperson for the German Brewers Federation, is putting partial blame on the weather. “We had a long, snowy winter, so people did not go out that much to have beer in the sun.” He did admit that the colder months aren’t the only reason though, and did acknowledge that the “population is getting older, the drinking culture is changing, alcohol has been banned from working life and younger people have a much larger selection of alcoholic beverages.”
Despite the downward trend, Germany is still the second largest beer consuming country per-capita. The most recent statistics have the Czech Republic in first place for beer consumption.