Back in May of last year we reported on rumors that the German luxury TV brand Loewe was in acquisition talks with Apple, and despite the company denying the rumor, it seems to have resurfaced early Wednesday morning. A lone trader made a comment that “Apple supposedly wants to bid 4 euros a share for Loewe,” and shortly after shares of Loewe spiked more than 40 percent.
A Loewe spokesperson was quick to respond to the recycled rumor by stating that it was unaware of any negotiations between the two companies, and of course Apple has remained silent on the issue.
So why is this rumor cropping up again? Apple CEO Tim Cook has publicly stated that TV is “an area of intense interest” but has been quiet on the company’s future plans. If they were to enter the TV market by buying out an existing manufacturer, Loewe looks like a prime target due to the luxury status of the brand and the modern Apple look of their TV designs. The question is does Apple really need to buy out a company for its designs?
Apple has some of the best designers in the world, so I don’t see the company needing to buy Loewe for that. Many would also argue that Loewe does not make the best TVs on the market, so if anything, maybe Apple would be interested in various Loewe patents. At the moment though, it looks like this refreshed rumor was more market manipulation than real factual information, and we are pretty confident that there is not much to the resurfaced rumor.
What do you think? If the rumor was true, is it the right move for either Apple or Loewe? Let us know in the comments below.