On February 14th, McDonald’s in Germany will be introducing their own take on one of the country’s original fast food items… the currywurst. Depending on where you are in Germany, currywurst takes on its own special flavor and in some areas things can get a bit competitive when determining who has the best recipe. McDonald’s is ready to enter that competition with what they hope will become the currywurst for all of Germany with the limited time only McCurrywurst, similar to how the fast food franchise rolls out the McRib in the United States.
This isn’t the first limited time promotion for McDonald’s in Germany, but unlike some of their previous campaigns, the McCurrywurst will be available nationwide at all of their 1,415 locations. And to help get the message out to the public, McDonald’s teamed up with the popular German comedian, Mario Barth, in an amusing TV campaign.
Since there is more than one way to eat your currywurst, McDonald’s is releasing their version with a few variations of their own. It can be ordered with a Kaiser roll for € 2.99 or by itself with a medium fries and drink for € 4.99. No matter which option you choose, the grilled pork sausage is topped with a warm spicy sauce that one can refine to their liking with a mild or hot curry powder.
Holger Beeck, Managing Director for McDonald’s Germany commented that these special promotions in Germany have gone over very well with their guests in the past, and the McCurrywurst is expected to trigger intense interest with Germans. The hope is that the McCurrywurst will soon become the company’s next classic menu item.
If you’re in Germany and get a chance to try out the new McCurrywurst, please let us know how it tastes. Share your thoughts in the comments below.
Source: McDonald’s Germany