With every new year comes a new round of award shows to give honors to some of the best music and video of the past year. In a first-of-its-kind promotion, Volkswagen of America and E! Entertainment have decided to parter for all five of the largest award shows in entertainment in 2013… the Golden Globes, SAGs, GRAMMYs, Academy Awards, and the Emmys. During all five of the E! Live From the Red Carpet shows, and in special teasers and spots leading up to each show, a custom “Fashion Squad” 2013 Volkswagen Jetta will be featured to show off its great style for an affordable price.
Patty Gilchrist, SVP E! Ad Sales commented on the partnership by stating that “Volkswagen is a great partner who recognized that E! is the premier media destination for all things pop culture, and we are looking forward to what will be the ultimate celebration of celebrity style as the perfect place to showcase Volkswagen’s great, affordable automotive design.”
Special “Fashion Police” episodes on E! leading up to the various award shows will feature cohost George Kotsiopoulos driving the streets of LA in the custom “Squad Car” edition Jetta as Captain of the Fashion Squad. As for the special commercials, the standard 2013 Volkswagen Jetta will be featured in two new ads debuting during the Golden Globes and SAG Awards, and the Jetta Hybrid will be highlighted in two new spots during the Grammys and Academy Awards.
We’ve included the first two commercials, Bad Dog, Good Volkswagen and Door Thunk below.
Source: Volkswagen of America