CES 2013: Fraunhofer IIS Parters With Audi and Bang & Olufsen To Bring 3D Sound To the Car

By Stephen Fuchs on Email @StephenWFuchs

Bang & Olufsen Audio

Bang & Olufsen, known for creating high-end audio systems for cars, is teaming up with Germany’s Fraunhofer IIS to bring a whole new level of sound quality to vehicles with 3D sound.  The two companies are working with Audi to showcase this new technology inside an Audi Q7 Concept Car at CES 2013 in Las Vegas.

All three companies brought their expertise to the table to come up with this advanced audio system that will make your car’s audio quality rival most home audio setups.  With 23 speakers and more than 1500 watts of amplification power, drivers will be able to get a custom sound experience that “ranges all the way from a very big and open sense of space to the purist setting such as a control room of a recording studio”.

This 3D sound will work with just about any existing music, since Fraunhofer’s technology intelligently analyzes the source “built on psycho-acoustic knowledge”.  Fraunhofer’s head of the Multimedia Realtime Systems department, Harald Popp, states that “Based on the know-how from our research and development in 3D audio, the Advanced Sound System of the Audi Q7 Concept Car not only creates an impressive dimensionality and spaciousness, which dissolves the geometry of the car. It also reproduces the genuine richness of the music with ultimate precision for an unrivalled music experience.

Attendees at CES this year will be able to listen for themselves in a special listening room using the sound mix from an “Iron Man 3” trailer.  Its unclear when we can expect to see/hear this audio system in non-concept vehicles, but it will surely take the listening experience on your next road trip to a whole new level.


Source: PRNewswire

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Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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