One of Germany’s best-selling beer brands in the world, Beck’s, has just unveiled their latest premium beer, Sapphire, that is designed to look as good as it tastes. Sapphire is a 6 percent ABV golden pilsner made from German Sapphire hops geared towards a higher-end crowd. For more than two years, Beck’s was hard at work perfecting just the bottle, which is a sleek new black glass that not only makes the new beer look classy but helps protect the beer from light.
“Beck’s Sapphire continues and builds the great brewing tradition of the Beck’s brand,” said Paul Chibe , vice president, U.S. marketing, Anheuser-Busch. “Brewing with rare Saphir hops gives Beck’s Sapphire an incredibly delicious taste that will make you think differently about Beck’s.”
Beck’s debuted the new beer at various high-end New Year’s Eve celebrations around the United States and is opening up special pop-up locations to promote Sapphire in Beverly Hills in Los Angeles, on Michigan Avenue in Chicago, in SoHo in New York City and along South Beach in Miami. You can also expect to find the beer at higher-end clubs, bars and restaurants as well as in various grocery and liquor stores.
If you have tried Beck’s Sapphire, please share your opinions on the new beer by leaving a comment below.