Since the early beginnings of electronic video gaming, the industry has often put a majority of its focus on their core audience… males. The demographics of video gamers has changed over the years as more women are taking an interest in gaming, but the Hamburg based gaming company, Intenium, is working hard speed up the rate in which females are playing games.
According to the German Trade Association of Interactive Entertainment Software (BIU), in Germany, 11 million out of the 25 million regular gamers are women. Intenium is looking to close the gap by releasing a record amount of games geared towards women, created by women. In order to do this, they had to reconsider the types of games that they would create, and instead of cranking out violent games involving shooting your opponents, these female friendly games focus on teamwork in a more relaxing and distraction free environment.
One of the larger challenges Intenium has had to overcome is the fact that women are less willing to invest a lot of time into a game to see if it is worth playing. Irina Galtsova, a 29 year old female developer for the Hamburg gaming company stated that “women tend to react spontaneously. That’s why the look of a game has to be pleasing; you hook – or lose – a player in the first minute. To keep a woman playing, she has to like the graphics but the feelings she’s experiencing while playing have to be positive too. It’s a very fine line. You can’t calculate it. You can only sense it.”
In order to tackle this growing market, gaming companies are seeing the importance of hiring more female workers, which Intenium has already been putting its focus on doing. But less than 20% of gaming employees in Germany are women according to the BIU, and since there aren’t enough eligible candidates in Germany, companies like Intenium have been forced to look outside of the country to find female workers with the right skills.
You can find out more information on how Intenium is contributing to the female gaming boom in the source link below. We would also like to hear from our female readers on the topic. Leave a comment below to share your thoughts.