When looking for a rental car in the US, the company that probably comes to mind is Avis, Hertz, or Budget. If you find yourself needing a car in Germany, you will likely still find those familiar names, but the one that you’ll find cropping up the most there is Sixt. In fact, Sixt claims roughly 70% of the car rental market share in Europe, and now the company has its eyes on the American market.
In 2011, the German based car rental company, Sixt, began a trial run with just 9 locations in 3 US states, and after equaling the volume of rentals the company sees in the German market in just the state of Florida alone, it looks like they are ready to expand further into the United States. Sixt will be approaching the rollout with rates that could shake up the US car rental market that is expected to see the trend of low rates over the last several years reverse. That opens up great opportunities for Sixt to grab market share if their prices are kept low.
With the small rollout that already exists, customers are finding prices at Sixt starting at $7 a day in Orlando and $40 a day for a top of the line Mercedes. If they keep these price points in place for their upcoming expansion, this could mark the first major shakeup in the US car rental business in decades. As the current US companies are buying each other out and reducing competition, this German company couldn’t have timed things better.