Over the last several years, the German grocery store chain Aldi has been pushing its way into the US market with great success. Aldi’s discounted prices have people rethinking where they do their grocery shopping, and as a result, the company is continuously looking for new opportunities for expansion. They are already in 32 states with roughly 1,200 stores, and it was just announced that Aldi will be opening 3 more in the Florida for a total of 56 stores in the state.
The three new Florida locations will be in Orlando, West Palm Beach, and Kissimmee, and are expected to create at least 200 new jobs. Although their prices are low, employee compensation is not. Aldi promotes themselves as being a company that is a model of fairness and provides “generous compensation that is well above the industry.” In fact, part-time employees receive full health insurance benefits, which is something you won’t find with most American companies.
Aldi is making sure they grow at a steady pace and without expanding too quickly. They may have revolutionized the grocery industry in Germany, but in the United States there are still big grocery giants that Aldi has to compete with. David Livingston, a grocery analyst with DJL Research in Wisconsin, stated that “they are steadily growing all across the U.S. and Florida seems to be Aldi’s next step… Being different and significantly lower in price than the big chains is their formula for success.”
Source: Miami Herald
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